Our History

Since 1904, The Fromm Family has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals. In the 1930's, The Fromm Family introduced the first canine distemper vaccine. In 1949, we introduced the concept of premium pet food to the public. As the country's first and oldest premium pet food company, we have earned the reputation as an industry leader, producing only the highest grade pet foods with the finest natural ingredients.

Based in Wisconsin, Fromm Family Foods is now in its fourth generation of being family owned and operated. We take great pride in this family commitment, as it ensures that our customers will continue to receive superior pet food products now and for years to come.

For more than four generations, the Fromm family has brought together veterinarians, biochemists, research specialists and food production engineers to formulate our pet foods.

In 1948, the late Dr. Willard Roberts, Ph.D. and chief nutritionist created the first generation of Fromm Family Nutritionals pet foods. Dr. Roberts is recognized as the father of modern pet foods, having pioneered the process of producing the dry, granular food that's so popular today.

Since then, we've continued to improve upon each Fromm Nutritionals recipe, while maintaining certain traditions. For example, our Classic Nutritionals line is still based on the "four-grain principle", and uses 17 different ingredients.

This concentrated, balanced blend of foods results in easier digestion, fewer allergic reactions, and increased energy for your dog or cat.

Fromm Four Star gourmet pet foods contain some of the highest amounts of fresh meat, fruit, and vegetables of any dog food on the market and are prepared gourmet-style, in small batches. Made of the freshest choicest whitefish, duck, salmon and chicken, all meat and fish are USDA-inspected and free of any hormones or medications.
(Fromm Four Star for Dogs) (Fromm Four Star for Cats)

Fromm Four Star pet foods also contain fresh produce, including sweet potatoes, broccoli, alfalfa sprouts, carrots, apples, blueberries, and cranberries, and better grains, such as barley, oats, millet, and brown rice. Eggs and cheddar cheese are added for texture and flavor. Fromm includes vegetable and fish oils to balance Omega 3 and Omega 6 fatty acids for optimum health, plus Fromm's own blend of prebiotics and probiotics to aid digestion. Fromm Four Star Nutritionals is for the truly spoiled pet with a discerning palate.

Fromm Gold Nutritionals® foods are prepared with fresh, human grade USDA-inspected duck, chicken and lamb or liver combined with fresh whole eggs and real Wisconsin cheddar cheese! A nutritious and delicious dog food! Fromm also enhances each recipe with salmon oil for a healthy coat, and probiotics to help aid digestion.
(Fromm Gold for Dogs) (Fromm Gold for Cats)